Hawaii Pacific University: The BS in Oceanography consists of a rigorous sequence of courses designed to prepare students for graduate work or employment in the field of oceanography. Graduate Studies Prospective students. Information; Continuing students. Academic forms; Graduate Student Handbook (PDF) Oceanography Graduate Program Student Learning Outcomes. School Programs; Stewardship; You are here. Oceanography; Coastal Fauna and Plants; Marine Invertebrates and Algae. Email: [email protected] Oceanography, Atmospheric Sciences and Meteorology. The National Research Council assessed programs according to 21 different criteria. Department of Oceanography 1000 Pope Road MSB 205 Honolulu, HI 96822. Email: [email protected]. List of oceanographic institutions and programs This article may require cleanup to. Department of Oceanography, University of Dhaka. Hawaii Pacific University.In the area Honolulu, Hawaii is the right place to get your diploma in oceanography and hydrology. There are 2 schools offering such programs in the city, and the best one is offered by University of Hawaii at Manoa.
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This domain is established to be used for illustrative examples in documents. You may use this domain in examples without prior coordination or. Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for. Browse and Read Five Of My Own Bearing Witness Blogger. Title Type honda civic ex wheel bearing user manual PDF rear wheel bearing torque ford fusion pdf PDF. Research from Blog. Her has shown that 8. Image source: i. Stock. Photo. com. And because bloggers are active on a variety of digital channels to promote their own blog and their partners’, they’re the perfect influencers. This article offers five examples of brands using blogger outreach to spread the word about their products and services. You can use these ideas to create your own campaigns and weave new and effective tactics into your own word- of- mouth marketing.#1: Create Long- Term Relationships to Encourage Sustained Advocacy. Blogger; Finance; Photos; Videos; Docs; Even more » Account Options. Sign in; Search settings; Web History; Canada : Advanced search Language tools: Google.ca.Successful blogger strategies exist outside of a campaign of one- time mentions or the “spray and pray” tactic. True blogger outreach success and value comes from forming strong and ongoing relationships. A blogger who mentions your brand on a regular basis not only provides an authentic and organic content fit, but also gives the type of recommendation that leads to action as opposed to solely awareness. Mom Advice has worked with Kenmore for several years because of its well- structured blogger outreach. Kenmore fosters these kinds of relationships with bloggers to promote its brand with articles that are relevant to each blogger’s audience. Amy Clark of Mom Advice shares articles based on topics she and Kenmore agree upon, but she is careful not to write sponsored posts that rehash press releases or stock information. In fact, Amy’s posts are so organic that you may not recognize a sponsored post until you see her disclaimer at the end of the article. Her audience responds to Amy’s articles because she’s subtle and not salesy.#2: Find Authentic Brand Ambassadors by Showing Bloggers What You’ve Got. One of the best ways to get on a blogger’s radar and start the trek toward an organic relationship is to send him or her free stuff from your brand with no strings attached. Reach out to introduce yourself, your brand, your product and your message, then allow the relationship to unfold from there. Find out if the blogger likes what you’ve got before jumping into a relationship. This will garner more sincere and ongoing mentions. Keep in mind that the “no strings attached” approach means that if you send a blogger something for free, it may or may not result in a post or social mention. But when it does, the mention is authentic and the blogger’s friends, fans and readers are more likely to respond positively. Sam Zivot, head of digital at Lorna Jane, does an exemplary job of showing what his brand offers without any strings attached. His pitch emails are very nonabrasive. He introduces himself and his brand and gives the blogger a link to check out Lorna Jane’s activewear and pick out a free item. He doesn’t require the blogger to write about it or share his or her experience. If bloggers like what they see (and wear), they usually write a sincere post! Sam advises, “The worst possible outcome is an article coming off as a sales pitch. Authenticity is everything.”Lorna Jane’s outreach garners authentic advocacy. In the example above, the author of lindsay’s list shares her experience with Lorna Jane’s products in a way that fits with her own brand and audience.#3: Make it Easy for Bloggers to Help You. When Wholly Guacamole and Daily’s Cocktails teamed up through Rinck Advertising and ran a co- campaign centered around the Oscars, they went out of their way to make sure that bloggers had everything they needed to host a party with friends. All of the bloggers willing to participate in the Red Carpet Ready campaign received a box with Wholly Guacamole products, a voucher to buy Daily’s Cocktails (since you can’t ship alcohol) and their red carpet and branded items. This made it easy, fun and inexpensive for the bloggers to host their party. Tying products into a popular event can result in great blog posts and reaching more people when bloggers invite their friends to join the fun! Crystal at Surviving a Teacher’s Salary invited her friends over to watch the Oscars and used the Wholly Guacamole and Daily’s Cocktails products as refreshments. They were a hit and Crystal was more than happy to share her party’s success. To reach even more potential customers, ask the bloggers if they’d like to host a giveaway for their readers. If their audience loves your product, they may write about it too!#4: Host Blogger Events to Expand Brand Visibility. Instead of sponsoring content, sending out product samples or offering a giveaway, consider hosting an exclusive, on- site event for bloggers where they can learn about your brand firsthand. These face- to- face events usually result in a much stronger ongoing relationship with influential bloggers and add depth and authenticity to any post they write about your brand. Ford Motor Company has a consistently strong blogger outreach program. They’ve had several events where they’ve invited bloggers to their various facilities and given them exclusive access to new features and upcoming trends. CC Chapman captured the vibe at one of these events and posted his pictures on Flickr. On- site blogger outreach gives you an opportunity to showcase your products and encourage positive engagement from bloggers. Scott Monty, Ford’s global digital communications manager, put a surprising twist on one of these events. He invited bloggers who had shared negative feedback about Ford cars with their readers. His goal was to show them Ford’s commitment to safety, innovation and value. One of the most common mistakes brands make in blogger outreach is forgetting that bloggers have an entire life that exists outside of their blog. In fact, most bloggers can’t make a living off of their blog, so they have jobs, families, etc., to manage on top of keeping up with their digital lives. So when you reach out. If you’re hosting an event, allow them to bring a plus one and/or their children. Be flexible with the schedule and offer to lend a hand when needed.#5: Think Outside the Outbound Box to Launch a Unique Campaign. The best blogger outreach campaigns are highly creative, and Ariel Stain Remover rose to the challenge. Ariel Stain Remover sent fashion bloggers expensive name- brand clothing that was so stained that the bloggers couldn’t recognize what the item of clothing was. Of course, the clothes were accompanied by Ariel Stain Remover so bloggers could wash the clothes and reveal their new free piece of clothing. With blog posts like this one from Alice Ferraz, the campaign generated a ton of buzz and reached over 3 million women. Creative campaigns that let bloggers experience your location, product or service for themselves encourages authentic content and a long- term relationship. To make the most of your blogger relationships, remember that bloggers are busy and they may be receiving many pitches. Grab their attention by making a conscious effort to be respectful and personalize your outreach. What do you think? Have you had success with blogger outreach? Do you have any tips or examples of great campaigns? Please share them in the comments below and I look forward to an awesome discussion! Blogger Outreach: How to Build Relationships With Bloggers : Social Media Examiner. Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast. More About This Show. The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on- demand talk radio (also known as podcasting). In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at Scott. Monty. com and his podcast is I Hear of Sherlock Everywhere. Scott shares how to build relationships with bloggers to raise your visibility. You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now. Listen now: Play in new window . He said, “Sites like Twitter, Facebook and You. Tube, we don’t own those. We are using other people’s property.”Scott’s latest interview with Ad. Week. Scott explains the reason for that comment was to address the concern marketers have in the drop in organic reach. If you look at Facebook, they can change the algorithm any time they like, and marketers have to suffer the consequences, unless they are willing to pay. You need to look at your owned sites, where you do have control. Scott thinks it’s best to centralize your content in a hub, then have digital outposts of rented spaces and good relationships with influencers. Then use paid media around all of that to strategically amplify your earned, owned and rented spots. Listen to the show to find out why it’s not just about using paid for promoting your ads. Blogger outreach and why it’s important. Then they can go and tell a story to their audience. Some bloggers have huge networks. Image source: i. Stock. Photo. com. Any brand has a story to tell and you have to think of ways you can inspire others to tell your story. Once you have figured out who the main industry influencers and bloggers are in your industry, then you can start to reach out to them. It’s important to take note of how they interact with other brands too. You’ll discover the parallels and distinctions between public relations and blogger relations, and how to treat each type of influencer differently. When Scott was at Ford, they mixed the bloggers in with journalists. Some of the true journalists weren’t happy about that, and didn’t give bloggers full credit for what they were able to do. Listen to the show to find out how Scott and his team handled the bloggers and journalists together. The power of bloggers compared to traditional media. Scott explains that most bloggers don’t have the same reach or potential reach as a traditional journalist. Although there are many bloggers who have been brought under a network approach. For example, if you look at the Gawker family of sites, they each started out as a hobby. Jalopnik for automotive, Gizmodo. All of these sites were brought under Gawker’s network. Gawker brought a lot of blogs that started as hobbies under their network. They now all have the infrastructure, support, media buying team and a team of journalists to go out and do their job. Scott advises you to spend a lot of time on bloggers’ publications to see what they write about and how often they post. You also need to find out whom they interact with. You’ll hear how you can reach out to bloggers. You can go broad and wide or narrow and deep, depending on what you want to accomplish. Listen to the show to discover what you can do to enable bloggers to understand the specifics of your products and build a niche relationship with them. How to develop a strategy for blogger relations. Scott says that the first thing is to know your industry. Start to look at trade publications to get a sense of what’s being covered. The next thing you need to do is try to. You can find people who are quoted in the news or the various publications. One idea is to look at Technorati to find bloggers, see what their sites are like and the influence they have. Other sources you can look at include Alexa, Compete and Quantcast. Use Quantcast to find out how big a blogger’s audience is. Before you contact them, make sure you have your assets ready to deploy and that it’s done in conjunction with your communication team. In terms of assets, visuals work really well right now as a way to communicate and physically demonstrate what you have to offer. Listen to the show to hear what type of visuals work well with bloggers and journalists. How to decide which bloggers to work with. The first thing you need to do is to spend time on their website, look at their activity on Twitter and head over to their public Facebook profile. This way you can see what they talk about and the kinds of things they share. You can gain many insights from someone’s personal Facebook profile. You can also see how they interact with others. This will give you a sense of the caliber of the individuals and their relative respect within the community. You’ll now have an idea how to interact with them yourself. Once you are ready to make contact, visit their Contact page to see their preferred method of communication. Always use what is native to them, not you. Check their Contact page to find out their favorite method of communication. Listen to the show to find out what you can include in that first point of contact that will get their attention. The right way to grab a blogger’s attention. Scott explains that the best way to stand out to a blogger is to understand who they are, what they are personally interested in and make sure your proposal is something that appeals to them. A great example of this is when Scott worked at Ford, they did something unique for the Focus Global Test Drive. The Focus model was being relaunched globally and they wanted to invite 2. Barcelona to take part. Ford invited 2. 0 influencers to join them in Barcelona for the Focus Global Test Drive. So they created 2. The video below was created for a blogger, who Ford knew loved football. You’ll hear the reaction that they received and the benefits of it being a You. Tube video. In fact, 7. When done right, videos are a great way for you to catch a blogger’s attention. Listen to the show to hear a way that I used video to give people an opportunity to be in front of my audience. How to build and nurture blogger relations. Scott describes how when he first started at Ford, they had a traditional model- year event at the test track, featuring every one of their vehicles for the following year. They invited auto and business journalists to take a test- drive in each car. Then about a month after he joined, he suggested that they invite 1. The following year it went up to 1. It’s a way for Ford to gradually grow their program. They know what they want to achieve from this. Ford uses auto shows as an opportunity to invite influencers to join them. Ford’s goal is to get more awareness, build relationships and have the highest share of positive voice among all of their competitors at these types of events. Their relationships with bloggers have grown from that point. Scott says that you need to plant a flag somewhere and start from there. Maybe start with a particular niche. Even if it’s one blogger or a handful. It’s a way to see if what you are trying to achieve is actually possible. You’ll discover why trade shows are the perfect place to build relationships and what you can do to get the ball rolling. Listen to the show to find out why person- to- person relationships are so important for your business. When to pay a blogger. Scott says that it will vary for everyone. He thinks that whatever you do, you have to be completely transparent about it. The Federal Trade Commission (FTC). Yet they don’t require that of journalists. You’ll hear what Scott’s views are on this subject. Check out the . com Disclosures guide for full details. As a marketer, you need to decide what you’ll pay for. At Ford, they knew that they would never pay for journalistic coverage; however, there are ways to get bloggers involved and reward them for their efforts. If you want to pay for media coverage or pay for a post, Scott says that you have to understand that you are moving outside the realm of journalism. You’ll discover why you are now moving into the space of marketing. It’s just a different form of advertising. It happens to be on their site and in their words, but at the same time it promotes their brand. It’s important that everyone discloses what the relationship is. Scott talks about a document that Ford shares with their bloggers before they visit them. It’s available online for anyone to follow. This is a way for Ford to be completely transparent about what they do and what their expectations are from the blogger. Ford’s Rules of Engagement with Online Influencers. You’ll discover the different ways you can compensate a local blogger or an out- of- town blogger. Listen to the show to hear what expenses were involved with Ford when they invited 2. Trend Conference. The ask. However, others might be more interested in a behind- the- scenes tour. For example, you can give them a full tour of your factory floor, and offer for them to take snapshots along the way. You need to treat them really well and give them the full experience. Check out the full podcast episode with Scott Monty. Listen to the show to discover which key people from your business you can offer for bloggers to meet as an incentive. Discovery of the Week. I’ve recently discovered a brand- new tool called Snip. The next step is where the magic happens. For example, if you were to link to one of our articles at Social Media Examiner, you would paste in the URL of that article into Snip. Sony hat den ersten Patch f. 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